Which World Cup Soccer Team Was the Fan Favorite?

France may have won this year’s World Cup tournament ⚽, but it wasn’t the most talked about team during the games.

An analysis of the hundreds of thousands of public social media posts coming out of the competition each week showed that France was the fourth most talked about team, while French was the seventh most popular language in the posts.

So… which team were fans most excited about?

Aside from Russia (where the games were held), HYP3R data shows that Mexico actually generated the largest amount of buzz at the World Cup. The team started strong by defeating Germany and South Korea, but they then lost to Sweden and Brazil, making this Mexico’s seventh straight World Cup round-of-16 loss.

After Mexico, fans talked about England, France and Brazil the most. Here’s a quick look at the top ten teams with the greatest share of brand voice during the Cup:

  1. Russia
  2. Mexico
  3. England
  4. France
  5. Brazil
  6. Croatia
  7. Portugal
  8. Argentina
  9. Belgium
  10. Uruguay

The top languages coming out of the World Cup, however, seemed to represent countries that were closer in proximity to Russia — places from which it would be easier to travel to the games. Check out the top ten languages? used on social during the competition:

  1. Russian
  2. English
  3. Spanish
  4. Bulgarian
  5. Portuguese
  6. Ukrainian
  7. Serbian
  8. French
  9. German
  10. Italian

Here’s what else we learned…

Argentine professional footballer Lionel Messi was the only individual player to make it to the most-mentioned hashtags list at the event.

What about the location?

The most socially active of the World Cup’s 12 arenas was by far the Luzhniki Stadium (probably due to hosting the opening ceremony and finals). Fans posted from there almost twice as much as the next most popular venue, Krotovsky Stadium. Fisht Olympic Stadium, Samara Arena and Central Stadium were also among the most popular.

And World Cup attendees didn’t hesitate to mention the Russian cities they visited? : Moscow, Volgograd, Sochi, St. Petersburg and Samara were talked about the most.

Where did this data come from? Our location-based marketing platform bridges the digital and physical worlds by drawing geofences? around specific locations, then uses machine learning to surface all people posting publicly from these locations (regardless of whether or not they have hashtags or @mentions).

Learn how brands like Marriott International, 24 Hour Fitness and The Golden State Warriors use our platform to acquire and engage high-value customers by watching this video.

Joseph Lage
Author Joseph Lage Director of Growth Marketing